Search engines love to make life easier, so we’ll provide them with a tree structure that will allow them to easily follow the links of the site.
Better than that, we will already give them indications on our content and on the theme of the site. The solution consists of using, from the menus, texts that correspond to the key expressions that we have determined.
In order to clarify things better, we will take a concrete case that we will deliberately keep simple.
You are the head of a brand name company. The list of key phrases you selected is:
- Brand Creation
- Creating Brand Name
- Product name creation
- Creating a Service Name
- Trademark filing
- Product name filing
- Service name filing
Ideally, you’ll create an optimized page for each key phrase. You will of course have to add to your site practical pages of the type “Customer references, Contact”
The tree structure of your site can therefore be
A home page that will be optimized on “Brand Creation – Brand Name”
This page will include a menu for accessing each internal page: Creating Brand Name | Product name creation | Creating a Service Name | Trademark filing | Product name filing | Service name filing | Our references | Contact us
This menu will be accessible on all the pages of your site (we will see later why, but it will be realized in hard text, and not especially in the form of image).
Ideally, the home page will contain a text that presents the services of the company in a global way. This text will include the main key terms that have been defined.
One page per service: Creating brand names, creating product names, and so on.
Related pages: Our references, contact, which will be used little for SEO … whatever … but which are important for your image, or to facilitate the user’s life.
This small article seems simplistic, and yet, the structure of your site is crucial for the success of your SEO.