Natural referencing, sometimes called organic referencing or SEO (Search Engine Optimization), is all the non-pay techniques that will allow your site to be the best positioned in search engines (Google, Bing, Yahoo…) by a keyword (or phrase) informed.
Why SEO is indispensable for your site?
Lack of visibility = no customers. It is not more complicated. A poorly referenced site is… like a shop that would not have a storefront. It is not necessary to tell you that the more visits you have and the more customers… By a good SEO, it is not only to bring targeted traffic on your site, but also to increase your notoriety by being placed correctly. By launching your website, you must therefore pass through this step!
How do I do it?
The principle is to convince Google that your site is more relevant than another… Among all the SEO techniques that we will not enumerate in this article, it is already essential to work the following three points:
- The text content
The “number one priority” is to produce quality, relevant and original content. To do this, put yourself in the place of your client and explain who you are and what you do with the words “normal”. Because your content is a reflection of your image, “your storefront”, try to arouse interest… It is by him that the visitor will make the first idea of your products and services. It is necessary to target a few keywords and integrate them in order to optimize your editorial content. No need to repeat them 100 times per page, writing content around the keyword, using synonyms and minimal occurrence will be enough in theory to write optimized text. Integrating links between the pages of your site to make a “internal mesh” makes it possible to position itself better. Regularly updating its content will be to your advantage…
- The Code
The quality of HTML code and HTML semantics used to build web pages have a strong impact on the natural referencing potential of Internet sites. Simplicity, HTML code optimization and web standards are essential in your programming and referencing process. It is well to be well referenced, but remember that users use different equipment to visit your site: smartphone, tablet, computer… Offer them better adaptation to the different screen resolutions, facilitate their reading and navigation by opting for a “responsive” site.
- The links
As explained in the “text content” point, it is important to create so-called internal links between the pages of your site. However, to improve your notoriety on Google, we will also have to work on “backlinks”: a hypertext link on an external site pointing on one of your pages. You need to talk about other websites and mention your URL address. Google does not only count the number of external links pointing to your pages, it also checks the consistency of the link. It is therefore important to put its links on sites dealing with the same topic or a subject similar to yours, these backlinks will have a quality context for your referencing.
Patience, expertise and method are the watchwords!
Natural web referencing requires an analysis, quality criteria, a strict design methodology for the development of your website. A good referencing is never acquired forever, it is a daily work if you want to be permanently positioned on the first page of Google. Finally, it is important to specify that the results of a good SEO discover after a few months of work… Rome did not do in one day…