How to distinguish a good link from a bad backlink?

As we know, building its link building strategy is essential to get good results in SEO. Only if the race to links was effective some time ago, today’s goal is more to collect quality links, able to bring credit to your site. For this, little place at random. That is why we come back today, on the different criteria that make a good or bad link. This ranking is based on the Whiteboard Friday study conducted by Rand Fishkin.

1. Prefer DoFollow links

With the DoFollow attribute, links naturally have more impact on your ranking than a no follow link. The latter would, in fact, be monitored and could weigh on authority. To identify them, use the MozBar.

2. Check domain authority

The authority of the domain is an essential criterion of quality since its impact is major. Ideally, find a link from an authoritative domain, dealing with a topic related to yours. Be careful, though, it is better to aim for this type of link when your site already has a certain weight. To verify the authority we advise you to use the Moz tool but also Majestic or Ahrefs.

3. Interest in the quality of links already present

Beyond the link that is granted to you, consult the whole linking of the site. Targeting a site at linking “limit-limit” would serve you more than the opposite. Here, no tool other than your eyes! However, Moz’s Spam Score or the Majestic TrustFlow / CitationFlow ratio can help you identify spam signals, which should also alert you.

4. Aim for user engagement

A criterion that keeps gaining weight! Indeed, Google will favor a link coming from a site with a low bounce rate and high reading time, pledges of quality. Conversely, sites “passages” will be devaluing. To identify them: Analytics + Social Metrics.

5. Stay on the text of the anchor

The anchor text can clearly prove to be a bonus. Nevertheless, better a link without an anchor, than no link! So, try placing your anchor text, along with your backlink. If not, look at what is happening with AHRef or Majestic.

6. Target relevant sites

An evidence that sometimes flies over the hunt to the link! However, the relevance of the contents and their thematic adequacy are paramount. Beyond semantics, relevance can also come from geographical proximity, the official character of the link, the authority of the site on a given subject …

7. Go to the top of the page!

The lower the link in the page, the closer the footer or the advertising areas, the more Google will consider this link for what it is: a backlink! If this one is in do follow, Google risks to confuse it with an advertisement … and the expected effect will not be at the rendezvous, on the contrary!

8. Authority of the author

If the metric itself does not have any more impact, opting for a link from influential authors can still be profitable to you. The traffic will certainly be at the rendez-vous, and, your product credibilities by this voice of marketing! In addition, it is clearly more useful to target sites with superior authority.

Strengthen your SEO strategy, call Bob